FLUID Services

Marketing Research - Preparation of brand positioning that is effective and consistent with and across the marketing mix and media platform.

Integrated Marketing Communications Plan (IMC)
Focus Group Discussion (FGD)
In-depth Interviews (IDI)
Usage, Attitude, and Image study (UAI)
Backyard research thru quick and dirty surveys

Brand Activation
Roadshow, promotion, exhibit, online interactive, sampling activities, billboard, sponsorships

Online and Offline Campaigns

ONLINE
Search Engine Optimization (SEO), Social Media Optimization, inter-web marketing, pay-per-click management, email, web banners

OFFLINE
Print, public relations, outdoor media, radio, television

Visual Impressions
brand design, corporate ID, logos, brochures, annual reports, newsletters, packaging, printed collateral, sales promotions, direct mail, print, press and outdoor advertisements

Copywriting
Persuasive verbal/textual contents across all media platform.

Event Management
Event concept, logistics, technical product launches, press conferences, corporate conferences, corporate events, concerts

Media Planning / Buying
Cost-effective media planning and buying that delivers maximum awareness reach to target audience.

PR Planning/Services
Press invitation, production of pr materials, event photography, seeding of press kits, releases on print, radio and television

Retail Management
Retail infrastructure, share of voice, POS presence and position in trade; window display; promo materials and implementation on trade; trade checks; mystery shoppers

Premium items
Practical, economical, and well thought of corporate give-away to sustain brand recalls on special events and for sponsorships